Front Runner Films

Welcome to our blog where we share everything about how to grow your business with Video.

Latest Articles

Explore the latest articles on video marketing, production tips, and branding.

Capture Your Summer

Capture Your Summer

It’s summertime, which means making memories… beach days, popsicles, and the occasional al fresco nap. Back in the day, all these snapshots of summer would be captured in a photo album once the kids were back at school in September, but things have changed. Sure, it’s possible to save every picture and video in the cloud, which is a game changer. But what do you do with it next? For many people...

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FRF x ChatGPT

FRF x ChatGPT

At Front Runner Films, we’re all about technology. From the latest advances in editing software to the newest cameras, we’re always on the hunt for tools that will help us do a better job on every shoot, for every client. So when ChatGPT arrived on the scene, we were excited to harness the power of AI. We recently dropped a prompt into the dialogue box, as something of an experiment: “Tell me...

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So How Long Is Your Attention Span Anyway?

So How Long Is Your Attention Span Anyway?

There was an infographic a few years back that went viral—and sparked a million think pieces. The claim was this: you now have a shorter attention span than a goldfish. Shocking, maybe, but it also made sense. After all, in a world where we can be working at our laptops with a podcast playing in the background and the kids watching PJ Masks on a nearby tablet, we’re often dividing our...

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The Importance of the Cinematographer in Visual Storytelling

The Importance of the Cinematographer in Visual Storytelling

We know it’s one of the awards handed out at the Oscars, often to the Best Picture winner—but what is cinematography anyway? In short: it’s an essential part of filmmaking. Also called the director of photography, the cinematographer’s job is to create the visuals that bring a story to life, using lighting, composition, and camera angles to set the tone; the cinematographer is the one who helps...

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What is the Writer’s Role in Crafting Compelling Video

What is the Writer’s Role in Crafting Compelling Video

Video production is collaborative. While the final product may look seamless, there are lots of moving parts—and a whole team of people who help make the movie magic happen. The person who touches the project first is usually the writer: the one responsible for crafting a story that engages the audience and creates an emotional connection. In this blog, we'll take a closer look at the writer's...

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What is a Colorist in Film Production, and Why is Their Role So Important

What is a Colorist in Film Production, and Why is Their Role So Important

A film colorist - the secret weapon in video production! They may not always get the recognition they deserve, but these wizards play a huge role in shaping the visual tone of any video project. From commercials to movies, a colorist's magic touch can make all the difference. Let's dive in and see why these folks are so crucial. What is the Point of Color-grading? A colorist's main job is color...

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The Editor’s Role in Shaping a Powerful Video Story

The Editor’s Role in Shaping a Powerful Video Story

We all know a great film wouldn’t be what it is without the director, the cinematographer, and the performers. But what about the editor? It’s a job that often goes unsung, but much like a book editor, a film editor plays a critical part in the final product. Whether you’re making a blockbuster movie or a corporate video, even the best idea won’t come together without a top notch editor....

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The Director’s Role in Storytelling: How We Bring a Script to Life

The Director’s Role in Storytelling: How We Bring a Script to Life

Great films start with a great story, but it takes a lot of creative minds to bring that story to life. A director with vision can make the difference between a smash hit and a crash-and-burn. This is true for box office blockbusters—and it’s true for your corporate video too. The director plays a pivotal role. The Script The key to telling a story well? Having a vision from the start of what...

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How Sound Design is Used To Craft a Captivating Audio Experience

How Sound Design is Used To Craft a Captivating Audio Experience

Sound design is a crucial aspect of creating a compelling audio landscape for any medium, whether it be film, video games, or even podcasts. It involves the manipulation and arrangement of sound elements to create a specific auditory experience for the audience. In this blog post, we will explore the importance of sound design and how it can be used to enhance the overall audio experience....

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Maximizing Your Amazon Advertising with Video Ads: A Complete Guide

Maximizing Your Amazon Advertising with Video Ads: A Complete Guide

People are on Amazon to buy something, so you’re halfway there. How can you make sure that your product is the one that ends up in their cart? On a site like Amazon where consumers are bombarded with all types of ads already, you want to get noticed.  Enter, video ads. How can Amazon video ads help you? As an e-commerce giant, Amazon is a prime platform for advertising products and services. And...

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About Front Runner Films

Front Runner Films is a corporate video production company that tells humorous and heartfelt stories. We not only help you tell your story, we help you add a unique signature of style to show it.