Front Runner Films
Front Runner Films - Team
We hope you enjoy reading this blog post.If you’re interested in taking your business to the next-level with video and want to work with our award-winning team click here.

3 Popular Hashtags That Can Help You Create Better Corporate Video

Apr 15, 2019

Bite sized nuggets of expression that also help us to connect related conversations, Hashtags have become a part of not only our online verbiage but also our everyday conversations. Today we take a look at three of the most common, and how what they relate to creating Corporate Video for your company that works.

  1. #FOMO

FOMO stands for “Fear Of Missing Out”. It expresses the anxiety we sometimes feel when we fear we are missing out on something that others are experiencing. In the world of Video Marketing, you can use this fear to your advantage. We are programmed to panic when supplies of just about anything become scant, this innate reaction is a survival skill that has been hardwired into since we were cavemen. In video you can achieve this urgency through communicating the limited amounts of a certain product or service, or advertise an offer that expires soon. Limited time offers create a sense of urgency that greatly increases the impulse to purchase. You can also produce a #FOMO reaction in your audience by showcasing people with whom your audience identifies with as similar to themselves and how much happier (healthier, calmer, successful, etc) they are when they use your product or service.

  1. #EpicFail

This tag is pretty self explanatory – it’s used to describe either your own failure at something, or comment on the failings of others. In relation to marketing, it can be very beneficial to expose your company’s weaknesses and then flip them around and explain why this is in fact an advantage. Your #EpicFail might be that your company has half the employees of your competitors. This could be seen as a disadvantage; less resources, less stability, etc. Instead you might create a video that presents the smaller team as a superior solution for clients who want more personalized attention, or that your reduced overhead translates to savings for your audience. People are also pleasantly surprised when they are presented with a weakness, not only does it capture attention but it also translate as trust, meaning that what comes next in your video is more readily believed.

  1. #DoYou

#DoYou is associated with acts of tiny rebellion. This hashtag is used when people have chosen to be an individual, and to challenge the status quo or an expectation. It’s the digital equivalent of a rebel yell! How can this attitude benefit your video marketing campaign? Nothing is more attractive or reassuring as authenticity. When you adopt the #DoYou approach and showcase your individuality you differentiate yourself from your competition in a personal and memorable way. It also encourage fresh, new ideas and the result can be an unusual video that is so unexpected that it gets seen amongst the heavy competition. Last, embracing your individuality creates a higher likelihood that your demographic identifies with you, and this recognition is attractive – people like to work with people/companies that they consider to be like-minded.
Bonus: LOLLaugh Out Loud is perhaps the most commonly used hashtag. The reason is simple – people like to laugh! Content that is funny is shared much more than dry, boring content. Make your audience laugh and they’ll not only become ambassadors for your brand by sharing your video content, but they will also be more likely to make a purchase.
SO. Don’t let your next video be an #epicfail. Let Front Runner help you #DoYou and make an awesome branded video like this one. Oh, and if you have #FOMO, then you should subscribe to our youtube to stay up-to-date with our new content! #LOL 🙂


Inspired by these hashtags to create corporate video for your company? We’d love to help! At Front Runner Films we love to find the heart of a brand and tell their story in humorous and heartfelt ways. For more information about our services and our team and to watch some of our award-winning work, go to www.frontrunnerfilmsllc.com, or drop us an email to introduce yourself: info@frontrunnerfilmsllc.com

Get to Know Front Runner Films

Front Runner Films is a corporate video production company telling humorous and heartfelt stories helping bring products, companies and passion to light.

Recent Blog Posts

Top 6 Most Common Video Mistakes to Avoid

Top 6 Most Common Video Mistakes to Avoid

A corporate video is a representation of your business, therefore any major slip up will make the brand look amateurish, incompetent, or both. This will send customers running the opposite way: right into the arms of your competitor. So how can you be sure to produce...

Capture Your Summer

Capture Your Summer

It’s summertime, which means making memories… beach days, popsicles, and the occasional al fresco nap. Back in the day, all these snapshots of summer would be captured in a photo album once the kids were back at school in September, but things have changed. Sure, it’s...

FRF x ChatGPT

FRF x ChatGPT

At Front Runner Films, we’re all about technology. From the latest advances in editing software to the newest cameras, we’re always on the hunt for tools that will help us do a better job on every shoot, for every client. So when ChatGPT arrived on the scene, we were...

So How Long Is Your Attention Span Anyway?

So How Long Is Your Attention Span Anyway?

There was an infographic a few years back that went viral—and sparked a million think pieces. The claim was this: you now have a shorter attention span than a goldfish. Shocking, maybe, but it also made sense. After all, in a world where we can be working at our...