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3 Types of Video Every Business Needs on It’s Website

Jun 7, 2017

Front Runner Films specializes in producing unique, fun, humorous and heartfelt video for business. We are often asked what Corporate Video is. In this article we’ll take a look at three of the most popular and effective types of video that fall under the umbrella term of Corporate Video.

Company Culture Video

Who are the people behind your band? Who are you team of experts? This video is the equivalent of the “About Us” page of your website, but with much more impact. In fact, it’s proven that potential customers will relate more to a human being (a face, a name and a voice) than they will to a product or service description. It’s our animal nature emerging; trust is built when we can read a person’s authenticity in their posture, movement and vocal range.
These videos should be between 2-3 minutes in length and showcase the array of personalities within your employees, whilst highlighting the strong teammanship. Interviews with your staff should be casual enough to encourage individuality, shot against a variety of backdrops and locations. These short sound-bites of your people chatting about their role within the company or their everyday experiences, what specifically and emotionally connects them to the brand, are intercut with video of the group operating as a team. This combination creates a warm feeling of family, it gives heart to your brand.
Are you a sole proprietor? Fear not, this format is still very valuable as it allows your customers to get to meet you and see you in the variety of tasks you do each day to make your business operate.EXAMPLE:

Product Demonstration Video

Did you know that visitors are 64% more likely to buy a product online after watching a video? If a picture tells a thousand words, then a video is somewhere in the region of a million. This means much more information about your product or service, provided in a fast, entertaining format. This type of video not only enliven your website (attention grabbing images, sound and movement) but also offer your customers all the facts they need to know to make an informed purchase.

Product Demonstrations are usually about 60 seconds in length to and introduce and highlight featured products, new additions to your catalog or changes and updates to existing products. They should feature a 360 degree view of the product or an in-situ example of your service. You can showcase your product in numerous uses and situations, all the time reinforcing why it’s the best choice, amazing value, and how easy it is to use.

Also consider using text pop-ups and lower-thirds (text across the bottom of the screen) to make this type of video cohesive if the sound is turned off. Using on screen graphics also allows you to highlight important facts, statistics and features.


Testimonial Video

How often do you ask a friend or family member for a recommendation before making a purchase? Or perhaps you read through online reviews before your decision is made? There’s little more reassuring than hearing from real users, especially very happy and satisfied users! This type of video is the equivalent of the Testimonials section of your website, but instead of cold-personality-lacking text, a video introduces your customers as fellow humans sharing their personal experience! Seeing and hearing a real person share their opinion ups the trust factor, and creates a stronger sense of credibility.

These videos are shot like a micro-documentary and are usually between 1-3 minutes long, depending on how many customers you are showcasing. Happy customers are approached about sharing their experience, and can either submit self-taped videos that are edited into a professional piece, or they are invited to be interviewed on camera. Invitations can be sent out from your mailing lists or vis social media, and sometimes participants are rewarded with discounted or free product and services.

When taping these informal chats, prep your customers ahead of the shoot date with a list of 5-10 questions your want to ask. (Any more than 10 and you risk overwhelm!) Look for personal and unique responses that highlight the focus points of your product or service. Encourage customers to be natural and use their own terminology, to chat with the interviewer as they would a close friend. Be sure to pander to your “stars” and make them feel very comfortable on shoot day, as this helps to encourage a relaxed and authentic story.


We hope the explanations and tips below encourage you to consider video for your business, and we’d love to chat with you about your brand’s unique story and brainstorm original ways to tell it. For more information about us, view a breakdown of our services, and to see examples of our award-winning work, visit our website here. Use the contact form below to say hi and tell us about you!

Get to Know Front Runner Films

Front Runner Films is a corporate video production company telling humorous and heartfelt stories helping bring products, companies and passion to light.

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