A lot of brands have become even more relentless in their pursuit of social recognition. The pandemic shifted this pursuit (even more so) to a digital one. Social media has become more than just a place to post updates and pictures. It is now a powerful tool for building trust, understanding your audience, and eventually boosting sales.
But with so many other businesses on the quest to build more robust social media profiles, how can you make sure that your brand stands out?
Here are the 3 ways to make your agency stand out on social media.
1. Industry-related tips and advice
What better way to establish your agency as an expert in your niche than by sharing helpful “how to” posts through actionable tips and advice?
Sharing trivia and nice-to-know details not only engages your audience, but it also shows how well you know the industry. This is a great way for you to share what you know and sneak in a soft-sell for your products.
Of course, the important thing to remember is to share tips that are actually actionable and useful to your audience. You shouldn’t just post tips for the sake of posting them. It has to be intentional and valuable.
2. Question posts
One good reason to be active on social media is to gain a deeper understanding of your target audience. This is how you can provide better services and products that they will actually pay for.
So, ask the audience questions that you want answers to. Ask them things like what content they find useful, what problem they need solving, and what sort of products they want from you. This not only gets them talking to you but also about you.
Get their insight by posting a simple query or a creative social media poll. LinkedIn has a great tool you can consider incorporating into your strategy.
3. High-quality video posts
When it comes to engaging your audience and building your brand online, you have to understand one thing: interest is your single and most important currency.
This can be quite the challenge to address, but you have the power to harness quick, digestible, and captivating content. We’re talking about videos, of course, but not just any video. In a digital world of endless competition, a high-quality one that comes complete with a storyboard that makes sense and execution that establishes you as a serious competitor in your field. Take a look at our list of video production services businesses are considering in 2021 to show the passion and heart behind their product or company – the most valuable and often underutilized sales tool.
Just think about it: when you scroll through your social media newsfeed, what content often catches your eye?
For most people, the answer is video, and we can’t blame them. It’s fast, entertaining, and engaging. Not to mention, compared to photos, video has a far greater organic reach. 135% more to be exact.
So if you have a new product you want to advertise, or you want to highlight your company culture, or want to feature happy customers satisfied with your products, you can’t go wrong with this content format.
The bottom line —
Standing out on social media can be quite an endeavor, but the right format and execution of these can give you the results that you need.
The first two items can easily be covered by your content team, but a good, engaging video is better handled by the professionals. Our award-winning Front Runner Films team would love to learn about your business goals and explain how we can help take your business to the next level. Let’s talk.
