YouTube remarketing ads allow you to target people that have already watched or interacted with one of your videos on the site. These ads will show up when they visit other sites across the internet, which is a great way to remind them of your product before they decide what else to buy. In this article we are going over how effective YouTube remarketing ads are in 2021 and why you should be using them for marketing purposes.
Why You Should Be Using YouTube Remarketing Ads
Remarketing ads are a subset of display advertising, and they’re one of the more effective ways that advertisers build awareness with potential customers.
Imagine if someone saw something they loved but didn’t purchase it because they couldn’t find it again, or weren’t quite sold? With remarketing, it’s a given they’ll find that specific item/service again and be able to act on it.
Benefits of YouTube Remarketing Ads
- Make more effective campaigns ahead of time based on past performance.
- Create a direct and lasting connection with your viewers, and reach specific audiences that have already shown interest in your content.
- Can be more cost-effective and efficient than traditional forms of advertising such as TV, radio or print media where you would need to advertise your product constantly for awareness.
- Reach potential customers in their natural environment while they are using YouTube.
How Effective are These Campaigns in 2021?
In 2021, there are over 100 million monthly unique visitors who turn to Youtube for entertainment. The number is expected to grow further this year as well, thanks to increased mobile usage which should help make viewing time longer than ever before. All good news from an advertiser perspective.
Remarketing campaigns will only continue to get smarter based on past performance. With tools such as Google’s Display and Video 360 predicting click-through rates ahead of time, you’ll have an idea of what type of strategy would work best before running your campaign.
In the future, we predict that YouTube remarketing ads will continue to be a powerful tool in converting viewers into customers. They will become more affordable, and continue to provide greater reach.
Video is the future
The future of advertising is video ads. They are more engaging, have higher click-through rates and can be shared easily with your social media followers. If you’re not using videos for ads yet, it could be the missing link in your marketing strategy. From testimonials, product explainer, company intro videos and more – find out how our award-winning team can help you start creating videos for your business here.