People are on Amazon to buy something, so you’re halfway there. How can you make sure that your product is the one that ends up in their cart? On a site like Amazon where consumers are bombarded with all types of ads already, you want to get noticed.
Enter, video ads.
How can Amazon video ads help you?
As an e-commerce giant, Amazon is a prime platform for advertising products and services. And with more and more consumers turning to video to learn about and engage with brands, using video in your Amazon advertising campaigns is a smart move.
But how exactly does video work with Amazon ads? Let’s take a closer look.
Sponsored Brands Video
Sponsored Brands Video is a new ad format that allows brands to showcase their products in a video format on Amazon. These ads appear at the top of the search results page and feature a mix of static and video elements. Brands can use these ads to highlight their products, share customer reviews, and tell their brand story.
Product Display Ads
Product Display Ads are targeted ads that appear on Amazon’s product detail pages, search results pages, and other relevant pages throughout the site. These ads can include video and static elements, and they can be targeted to specific demographics and interests.
Amazon Demand-Side Platform (DSP) is a programmatic ad platform that allows brands to target specific audiences with display and video ads across the Amazon Advertising network. With Amazon DSP, brands can create targeted video campaigns that reach consumers on Amazon and other sites across the web.
Amazon Live is a streaming video platform that allows brands to connect with customers in real-time through live video streams. Brands can use Amazon Live to showcase their products, host Q&A sessions, and more.
Overall, there are several ways to incorporate video into your Amazon advertising campaigns. Whether you want to use Sponsored Brands Video, Product Display Ads, Amazon DSP, or Amazon Live, there is a video solution that can help you reach your target audience and drive sales on Amazon.
To get started with video advertising on Amazon, be sure to familiarize yourself with the various ad formats and platforms available. Create a strategy that aligns with your business goals, and consider working with a professional video production team to create high-quality video content that showcases your products and brand in the best light. With the right approach, video can be a powerful tool for driving traffic and sales on Amazon.