Versatile, digestible, and engaging — you probably already know how essential video is to your overall marketing strategy. But with your competitor’s privy to the same knowledge, how can you make sure that you stand out?
The answer is simple: you just have to put out high-quality content.
Of course, we know that a good video marketing campaign might not be at the top of your priority right now, but these numbers might just convince you of the importance of professionally produced and high-quality videos.
Here are 7 statistics that prove how a great video (or a series of videos) can help your overall campaign.
1. 84% of consumers say that they have purchased a product after watching a video about it
You know that you have something special to offer to your customers, but just how can you convince them to give your product or service a try if they don’t fully understand it? With a great video production team, you can condense all that you want to say in just a few seconds.
One of the best types of videos for this purpose, are explainer videos. One example of how video was used to explain innovation was our recent project for Pro-Tech Group– an industry-first mobile container system used to save millions of dollars for logistics companies.
Explainer videos increase sales and customer support. It highlights your best product assets in a way that is easily absorbed using rich visuals. If you’re looking for expertise explaining a product using video, explore our explainer video services.
2. 87% of marketers are happy with the ROI that video gives them
Still not convinced that video marketing is worth the investment? A whopping 87% satisfied marketers might just convince you otherwise. They report that they have been able to get back their investment through sales (or at the very least, engagement) garnered by their videos.
3. 9 out of 10 people want brands to produce more video content
Well, there you have it — your customers have spoken, and they say that they want to see more videos. Don’t waste this opportunity to convert an already-captive audience. Make it worth their while by producing content that is clear, well-thought-out, and engaging.
A great type to start with, is a company intro video. Our award-winning team helps companies showcase their culture, mission, and capture an audience in a way that makes them want to learn more.
4. 69% of consumers prefer learning about a product through a video
Sure, there are the other 31% of the population who may be torn between reading articles online, looking at an infographic, and receiving a sales demo or call. But those who prefer videos make up more than half of the consumer population. Make it worth their while and give them content that they will appreciate and convince them to take action.
5. 80% of internet traffic will mostly be video content soon
Last year, Cisco’s Annual Internet Report (2018–2023) predicted that the online superhighway will soon be inundated with videos. You can hop right into this trend and produce quality content that can help your search engine optimization endeavors. Make sure to include the right keywords, craft a concise and solid title, and a great supporting meta-description.
6. 7 out of 10 marketers have increased their video marketing budget since the start of the pandemic
Despite the trials that COVID-19 has brought everyone, marketers have managed to recognize the need for more robust video marketing campaigns ever since it hit. If this tells you one thing, let it be this: video marketing works even amidst a pandemic.
7. 86% of businesses use video as a tool to market their products/services
And now we circle back to an important point that we were trying to make earlier: your competitors already know just how important video marketing is. Level the playing field by incorporating it into yours as well. If you want to take it a notch further, engage in the services of a professional film production company for top-quality content that will drive engagement and eventually conversions.
Based on these numbers, it is clear that video marketing is here to stay — and will continue to remain relevant in the years to come. Our award-winning Front Runner Films team is excited and inspired to produce professional-grade content that will delight and convert.
