You’re envisioning sweeping shots of rolling hills, or you want to highlight your hip, well-lit office staffed with diverse and interesting employees. That’s what we call shooting on location. Your other option is streamlined and simple: a brightly lit studio, where your products (or your people) are the focus. Shooting on location vs in a studio—which one makes the most sense for you and your brand? Let’s talk a little about both.
One of the benefits of shooting on location is the ability to capture the authentic look and feel of a particular setting. Whether it’s a city street, a natural landscape, or an historical landmark, shooting on location allows for a sense of realism and full immersion that can be hard to replicate in a studio. Shooting on location can also provide a sense of spontaneity and creativity, as unexpected elements can sometimes be incorporated into the final product.
There are challenges that come with shooting on location, though—things like the weather, noise pollution, and the need for permits. Shooting on location can also require additional logistics, as equipment and crew must be transported and set up, sometimes in a new location each day.
On the other hand, shooting in a studio allows you to control lighting, temperature, and sound—there’s no possibility of a rainstorm putting your shoot on hold. This allows for a greater degree of precision and consistency in the final product. But without the backdrop of a downtown street or a mountain chalet, you will need to invest in set design and construction. Plus if you don’t have easy access to a rent-free studio, the costs of studio space and equipment can start to add up.
Ultimately, the choice between shooting on location and in a studio will depend on the specific project and its goals. The team at Front Runner Films are experts in telling your story with humor and heart—whether on location or on a soundstage—and we’ve got the experience to help you decide what makes the most sense for your particular needs. There’s no benefit in going it alone; when it comes to high quality video production, you’ll want to team up with a crew who knows what they’re doing. Give us a call today, and let us help you tell your story.