Front Runner Films
Front Runner Films - Team
We hope you enjoy reading this blog post.If you’re interested in taking your business to the next-level with video and want to work with our award-winning team click here.

The Use of Animation for your Corporate Video

Jun 17, 2020

In the early days of the quarantine, we had a client approach us wanting a corporate video that was exclusively animation–exciting news because, although we’ve often included some animation, a fully animated video heralded a brand new service for us. We have an incredible animation team at FRF who works diligently on creating original content and this client wanted it to be super specific to the company.
The first step we took was to listen carefully to what our client wanted (always the first step!), then come up with a plan to tell their story in the most effective way. This meant hours of storyboarding: drawing out each piece of the video with a description below, almost like a roughed-out comic strip. It’s a tool used for live action productions too, but it’s perhaps even more important with animation. If you’ve seen old clips of Walt Disney at work, you may have some sense of the magic connection between the storyboard and the final product.
Once the storyboard was approved, our animation team got to work and brought the idea to life, which takes more time than our normal process. An animation piece allows us to control every detail in the video and to execute at a higher level without having to social distance ourselves on a shoot.
Animation styles can differ based on your brand. Do you want something silly and fun? Sleek and cool? Cheeky and fresh? There are so few limits when it comes to animation, and now that we’ve begun to dip a toe into that ocean, we’re looking forward to swimming.

Get to Know Front Runner Films

Front Runner Films is a corporate video production company telling humorous and heartfelt stories helping bring products, companies and passion to light.

Recent Blog Posts

Top 6 Most Common Video Mistakes to Avoid

Top 6 Most Common Video Mistakes to Avoid

A corporate video is a representation of your business, therefore any major slip up will make the brand look amateurish, incompetent, or both. This will send customers running the opposite way: right into the arms of your competitor. So how can you be sure to produce...

Capture Your Summer

Capture Your Summer

It’s summertime, which means making memories… beach days, popsicles, and the occasional al fresco nap. Back in the day, all these snapshots of summer would be captured in a photo album once the kids were back at school in September, but things have changed. Sure, it’s...

FRF x ChatGPT

FRF x ChatGPT

At Front Runner Films, we’re all about technology. From the latest advances in editing software to the newest cameras, we’re always on the hunt for tools that will help us do a better job on every shoot, for every client. So when ChatGPT arrived on the scene, we were...

So How Long Is Your Attention Span Anyway?

So How Long Is Your Attention Span Anyway?

There was an infographic a few years back that went viral—and sparked a million think pieces. The claim was this: you now have a shorter attention span than a goldfish. Shocking, maybe, but it also made sense. After all, in a world where we can be working at our...