This year (2017) has been dubbed “The Year Of Video Marketing”, but let’s take a more in-depth look at why video has become so very important for your business. Following are 3 signs that your business needs professionally produced corporate video for your sales and marketing toolkit:
1. Your company isn’t ranking high in Google search results:
Google ranks websites on a number of factors via their private (and we assume rather complex) algorithm. Where you website appears within Google search results depends on the SEO (search engine optimization) of your site content including original, search-term loaded copy, external references from trusted sites, how frequently your site is updated and the way each page is named and tagged. Sometimes however, following standard good SEO practice guidelines just isn’t enough. Great content is a fundamental part of SEO and this is where video can help. “On Google, videos are 50 times more likely to receive first page ranking than traditional web pages.” Adding professional quality, engaging video to your website is a shortcut to increasing visibility of your site and obtain that coveted first page ranking.
2. Your company website views aren’t converting to sales:
A large and well respected study taken in 2016 showed that having a video on the homepage of your company’s website, can increase conversion by 80%, and after watching a video, 64% of users are more likely to buy a product online. Why is this? Video can help build buyers trust with your brand much faster than text or images alone. Video offers a more personal sense of engagement with your product or company as you are opening a dialogue with your audience, and have much more control regarding how your brand/product are being interpreted and ultimately judged. Video can also offer more information in less time, and when video is entertaining as well as educational, you are adding value to your buyer’s experience.
3. Your competitors are using Video
22% of all US businesses plan to post video in the next 12 months. Think about that for a moment. We’re taking almost 1/4 of ALL the businesses currently operating in America. When you consider the breadth of this study group the figure is even more impressive. That includes the Mom and Pop Italian restaurant down the road from you, and the giant multi-billion dollar tech companies. Why the recent and dramatic increase in the use of video? 59% of Executives would rather watch a video than read text, and they’re both the only ones. Research tells us that more than 1/3 of ALL online activity is spent watching video, and that figure is steadily growing. Video has become the preferred language of online communication and if you’re not offering video to your customers then they’ll bypass you and go somewhere that is speaking their language.
Bonus: Your product or brand is technical, new/unknown, or is an experience
Dr. James McQuivey estimates that one minute of videos equal to 1.8 million words. Imagine explaining every nuance, USP and answering every FAQ for your business in text – it’s probably the equivalent of a short story novel or every word of copy on your current website. The majority of visitors to your website will spend mere minutes perusing the information you provide before making their buying decision. Would you like them to spend those precious 60 seconds reading your company bio and staring at your logo, or experiencing a fully immersive video that, through utilizing more of our human senses, is able to tell your brand’s entire story in the same length of time and in a much more engaging manner. Video is a more thorough and entertaining, and less time-sucking form of communication, and this is never truer that if you are selling complicated or ground-breaking concepts.
Convinced that your company needs to add video to their online arsenal? We’re here to help. If you’d like to explore any of these ideas, or any other element of corporate video production, don’t hesitate to use the form below to connect, or find out more about Front Runner Films here. We have years of experience, with a succession of successful corporate video and commercials for a wide range of industries and companies. We look forward to finding out about the unique heart of your brand.