Front Runner Films
Front Runner Films - Team
We hope you enjoy reading this blog post.If you’re interested in taking your business to the next-level with video and want to work with our award-winning team click here.

Three Types of Branded Video for Each Stage of your Marketing Funnel

Nov 12, 2018

Branded Video Shoot

Branded video is the most effective way of marketing online, that’s why 87% of online marketers use video content and Marketers who use video grow revenue 49% faster than non-video users.
In 2020, Video has had a huge impact on SEO and site visit durations (Video on a landing page can increase conversions by 80% or more), they are also the most shared and preferred content across social media sites (Social video generates 1200% more shares than text and images combined).There are many types of branded video, and there are many platforms in which you can share them with your audience. So which Type of Video will work best for your goals?
Below we offer our advice and share which videos we believe are most effective for each stage of your marketing funnel – the three steps to engage your new customers.

Step 1 :: Awareness (Top of the Funnel)

This stage is all about introducing your product/service/brand to potential customers. Who are the people behind your brand, what is your company culture, and what are you passionate about? This stage helps you to find your people. Not everyone is going to be your customer, and that’s OK! What you should be aiming to do is filter out the people that don’t get what you do – and instead create content that helps your people find you! (Broad doesn’t work – don’t be afraid to niche down to your smallest viable audience: the people who understand what you do, who appreciate your product/service, approach, ethics, etc.)

Our Choice: Company Overview Video – a FUN, MEMORABLE intro to what makes your brand unique.

Worthy Runner Ups: Online Commercials, Educational Videos, Documentary Videos.

 

Step 2 :: Consideration (Middle of the Funnel)

This stage is about introducing the problems that your customers face and the remedies to these problems that your product/service/brand SOLVES for them. Don’t get caught up in the dry statistics of what you sell, instead speak to your audience much more emotionally and specifically. As marketing guru Seth Godin often states: “No one needs a ¼ inch drill bit, what they need is a ¼ inch hole.” It doesn’t stop there however, because you need the hole to fix the shelf, to please your partner, to feel great about yourself.
Our Choice: Product Video – let’s break down one element of your brand – a specific service or product – and speak directly to the emotional reward available to your would-be-client should they choice to buy it. Relate-ability and emotional engagement is key here.
Worthy Runner Ups: Email Videos (Videos for use in E-Blasts), Explainer Videos, PSAs.

Step 3 :: Decision Time (Bottom of the Funnel)

People make decisions based on emotion not logic. (Don’t believe me? Read more about it here.) So this stage is partially about your “Why” (the ethos of your brand) and partially about eradicating any doubts that might be delaying purchase.
Our Choice: A Testimonial Video from a charismatic client can be the best way to close. At this stage you should be talking to the right people (your people, who are a perfect fit for your product/service), so seeing and hearing a peer speak with 100% confidence that their life was improved by engaging with your company is the ultimate conversion video.
Worthy Runner-Ups: Personalized Videos, FAQ Videos, Charity/Give-Back Videos (explores how your company gives back).

Would you like to work with a Video Production Team who are passionate about producing bold, innovative branded video content, that converts, receives awards and is based in humor and heart?

Get to Know Front Runner Films

Front Runner Films is a corporate video production company telling humorous and heartfelt stories helping bring products, companies and passion to light.

Recent Blog Posts

Top 6 Most Common Video Mistakes to Avoid

Top 6 Most Common Video Mistakes to Avoid

A corporate video is a representation of your business, therefore any major slip up will make the brand look amateurish, incompetent, or both. This will send customers running the opposite way: right into the arms of your competitor. So how can you be sure to produce...

Capture Your Summer

Capture Your Summer

It’s summertime, which means making memories… beach days, popsicles, and the occasional al fresco nap. Back in the day, all these snapshots of summer would be captured in a photo album once the kids were back at school in September, but things have changed. Sure, it’s...

FRF x ChatGPT

FRF x ChatGPT

At Front Runner Films, we’re all about technology. From the latest advances in editing software to the newest cameras, we’re always on the hunt for tools that will help us do a better job on every shoot, for every client. So when ChatGPT arrived on the scene, we were...

So How Long Is Your Attention Span Anyway?

So How Long Is Your Attention Span Anyway?

There was an infographic a few years back that went viral—and sparked a million think pieces. The claim was this: you now have a shorter attention span than a goldfish. Shocking, maybe, but it also made sense. After all, in a world where we can be working at our...