When done correctly, video marketing can be a potent tool in your small business arsenal. But when should you use internal video production versus external video production? The type of video production you should choose depends on several factors. In this blog post, we’ll take a look at what each option has to offer.
When to Choose Internal Video Production
Whether or not to produce video internally is a big decision for any business. There are pros and cons to consider before making a final decision. One of the most significant advantages of internal video production is that it’s more affordable than hiring an outside company. You can also use your own employees who are already familiar with your brand and products.
This can be an excellent option for small businesses that want to create videos for their website, social media channels, and other marketing materials. However, there are also some drawbacks to internal video production. It can be time-consuming and challenging to coordinate all aspects of production, from shooting to editing. You also need to have access to quality equipment and editing software. Overall, whether or not to produce a video internally is a decision that should be based on your specific needs and budget.
When to Choose External Video Production
One significant advantage of external video production is accessing a team of professionals to help you create a high-quality product. Production companies have the equipment and the expertise to produce videos that look and feel polished and professional. They can also help you with production logistics, such as securing locations and coordinating shoots.
However, some companies may shy away from external video production because of the cost. (Although attempting to reach the same quality on your own can be much more expensive.) Hiring a company can be costly, particularly if you need to produce multiple videos, but you get what you pay for. External video production can save you a lot of time and effort. If you’re not experienced in creating video content, it can be very time-consuming to produce something that looks professional. External video production can also help you ensure a positive return on investment as a production company will better understand how to create an engaging and compelling video.
Factors to Consider When Choosing Between Internal and External Video Production
If you’re on the fence about whether to produce an internal or external video for your business, ask yourself these questions:
- What are my goals for this video?
- Who is my target audience?
- What are the benefits of producing this video for my business?
- What is my budget?
- Are there other types of videos I could have (e.g., animated)?
- Does someone on your team have strong video production skills to pull off an internal video? If so, you should probably go that route. You can always hire somebody else to help edit or add music later.
- Can your team produce a video on their own? If not, you’ll have to hire somebody else. This is usually the best choice for small businesses needing fast-quality videos.
- Do you already know what type of characters and scenes you want in your video? If not, hiring an external team is the way to go.
- Do you need a high level of customization for your video? If so, external production is your best bet. This includes things like specific graphics or animation, voiceovers, and music.
We’re here to help
When deciding whether to use internal or external video production, you must consider what’s most important. If you want complete control over the final product and have the resources, internal production is a great option. If you want to attract outside attention and grow your brand with the help of professionals, external video production could be suitable for you. We hope that our insights have given you some food for thought as to your next step.
At Front Runner Films, we believe everyone has a story worth telling, and we’re dedicated to helping our clients share their stories with the world. We’re a team of creative professionals who are passionate about what we do, and we work hard to create funny and moving videos. We’ve won numerous awards for our work, and we’re always looking for new ways to improve our craft. If you’re looking for a video production company that can help you tell your story, we’d love to hear from you. Let’s talk.
